Today Pepsi is launching the Pepsi Refresh Project, where they’re giving away up to $1.3 million monthly to fund projects with a positive impact on communities. You submit the ideas, you vote, you join on Facebook. It reminds me of the Chase Community Giving program going around Facebook as well. This concept of social network marketing meets corporate sponsorship of charities is interesting. Think about how you get free content on your favorite sites like Gizmodo or Hulu and only in return, you just have to give up some attention to sponsoring ads. Here you sit through advertisement (in this case, being constantly reminded of Pepsi or Chase) and you can do something good in the world. That’s a trade-off well worth my attention.

The Pepsi Refresh Project – Main site & Facebook

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Jason Lam

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