Today at 6th Ave and 20th St NYC …this is the first time I’ve seen a food truck selling Grilled Cheese sandwiches without a line. Why does the other grilled cheese truck (Gorilla) have a crazy ass line? I really thought you couldn’t go wrong with selling $5+ grilled cheese in NY at the moment …crazy as that sounds. But there must be something more to a food truck’s success other than doing Twitter. What is it? Add Korean Tacos? Have something that rhymes with Gorilla, Korilla? Let me know, so I can open my own truck. Grilled cheese with foie gras. I saw it on Master Chef.

I wonder if you paid a bunch of people to stand in line, would people flock and the line will become self-perpetual?

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Jason Lam

Food blogger since 2008. Hair model since 2003.

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6 Responses

  1. Nicholas

    I think it’s safe to assume after a week or so of checking in every day and reading through the archives that I follow your blog now. Would you like to know how I found your blog? I randomly googled “Sooooo Hungry”. I don’t know why. I was not even hungry. I was just bored at work. In any case, I find your posts amusing. I don’t even live in New York. Actually, I’ve never even been to New York. I live in Baltimore now. I am commenting on this post because we have a similar food truck explosion happening in this city. They just had an event called something like The Gathering 2 where all the city’s food trucks converged in one neighborhood with live music and such to sell their goodies. It was raining, so I did not go. None of this is the point though. I just wanted to say we also have a grilled cheese truck. It’s called GrrChe. I’m not even sure how to pronounce that actually, but their ‘wiches sound pretty tasty. They cam to our office when we were having a blood drive to clog people’s arteries and to honor 2 dollar off coupon’s for donors because the Chowhound burger wagon broke down down down down. I did not give blood (they didn’t want it) or get a grilled cheese, but I considered it. That’s what I wanted to tell you. We have a grilled cheese truck, and I considered eating a grilled cheese sandwich for lunch one day a couple of weeks ago. Thanks. Oh, and here’s a link to our truck’s menu for comparison and contrastion purposes. Yay, Fun!

    • Jason Lam
      Jason Lam

      Dang. I wonder how good that Baltimore grilled cheese is. Try it for me next time. Or did you? I have to read your comment again later. I’m pretty drunk now.

      • Nicholas

        Yeah, I was pretty drunk when I read your comment last night actually, but my phone was being stupid and would not let me reply. That’s probs for the best. In any case (I say that a lot – I am just realizing this), I did NOT have a grilled cheese sammy even though grilled cheese sammiches are amazing, the food truck was right out the back door of my office building, and the price was on the cheapo side. Instead, I went somewhere else and paid more for something less than memorable. NEXT TIME – I will ‘wich it up…..

        Oh, also – I bought that book on getting skinny by that guy you always talk about……just so I can eat grilled cheese sometimes instead of living off of frozen brussel sprouts. I dunno – it makes sense in my head.

      • Jason Lam
        Jason Lam

        I forgot about Paul McKenna. Yeah, that was really successful for me a couple of years ago. I actually just started the 4-Hour Body (Tim Ferriss) diet last week. I saw some double chin photos of me from my friends’ wedding. I need to get back in shape to look good on Okcupid.

        I’ll write about my progress soon on the blog. I lost 7lbs in the first 7 days. What happens if I do this for 2 months? I’d be 90lbs.

      • Nicholas

        There is nothing wrong with weighing 90 pounds. That is my goal weight. I want to be a skeleton for Halloween anyway. The poptart I am eating while I write this is not helping. LOOK WHAT MY MOM SENT ME:

        “Here is the actual recipe, but I tweak it by adding cumin, garlic and onion powder (in place of onions). I don’t use the bell pepper in my recipe as I want it to be more TEX-MEX and I don’t use onion if I think I’m going to have a lot left over. Onions go bad after about 2 days. When I did the casserole for you, I used fake baked chicken and 2 cans of cream of mushroom sauce. I went a little “heavy handed” on the cumin, garlic and onion powder to give it more flavor. Let me know if you have any other questions.


        Read more about it at,191,151165-232204,00.html
        Content Copyright © 2011 – All rights reserved.

        1 whole chicken
        1 lg. bell pepper, chopped
        1 lg. onion, chopped
        1 can cream of mushroom soup
        1 can cream of chicken soup
        1 can diced Ro-tel tomatoes with chilies
        2 pkgs. corn tortillas
        1 lb. grated cheddar cheese

        Cover chicken in water, simmer until done; then debone and save broth. Mix together all but tortillas and cheese, plus 2 cups of the broth. Then take the rest of the broth and dip each tortilla until soft and line a 13″x9″ pan with tortillas, covering the whole bottom of pan with tortillas. Then put a layer of the mixed ingredients, then another layer of tortillas, then a final layer of the mixture. Cover with a layer of cheese. Bake for 1 hour at 350 degrees.”

        It’s kind of like that without bell pepper or onion but with A LOT of added cumin because my mom is cute like that. Actually, she sent me a kind of shoddy version of the recipe. There is also a lot of chilli powder involved. You really have to put a lot of delicious spices or the whole thing ain’t no good. Anyway, that’s Tex-Mexican Veg Casserole for you.

        Now, time to go get reeeeeeal skinny!

      • Nicholas

        Oh, also – she’s old, so she doesn’t remember so good, but she never made that casserole for me with fake chicken. She made cream cheese chicken casserole with very convincing fake chicken. It was so convincing that I think it was just chicken. She joked that it was Tyson brand and made my heart stutter. Anyway, don’t bother with that whole chicken mess. Who has one of those lying around? Just grab a tube of delicious fake ground beef! YAY!

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