Today at 6th Ave and 20th St NYC …this is the first time I’ve seen a food truck selling Grilled Cheese sandwiches without a line. Why does the other grilled cheese truck (Gorilla) have a crazy ass line? I really thought you couldn’t go wrong with selling $5+ grilled cheese in NY at the moment …crazy as that sounds. But there must be something more to a food truck’s success other than doing Twitter. What is it? Add Korean Tacos? Have something that rhymes with Gorilla, Korilla? Let me know, so I can open my own truck. Grilled cheese with foie gras. I saw it on Master Chef.
I wonder if you paid a bunch of people to stand in line, would people flock and the line will become self-perpetual?