I was invited to taste the new The Soft Serve Fruit Co in the Upper East Side. I wasn’t sure what it was, because I’m bad at reading my emails. It looks like frozen yogurt, but it’s fruit —(fruit puree, water and cane sugar). Their whole shtick is “Cholesterol free, Fat free, Dairy free, Gluten free”. I don’t usually eat sweets or treats and this was really tasty. The right amount of sweetness. Not too much.

They have a toppings bar so could fuck up any healthy thing you were going for. The picture is of their Crunchy Salty (pretzels, chocolate chips, hot peanut butter over banana soft serve). It was really yummy.

You can win this $20 gift card they gave me. The contest is to send me a quick photo or drawing of how hot, sweaty and desperate you are for a frozen treat (that you are willing to let me republish). Best photo wins. Contest ends June 3, 2011 . Send pics to jason@mightysweet.com …I sound like a filthy old man.

The Soft Serve Fruit Co – 1379 3rd Ave (btwn 78 & 79th St) New York, NY 10075
…they are opening up a Union Square store in June!

About The Author

Jason Lam

Food blogger since 2008. Hair model since 2003.

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